1 | Definition and importance of marketing, marketing orientations, Customer Relationship Managemnet (CRM) |
2 | Marketing mix concept: product, pricing, distribution, promotion |
3 | 1. Product concept: produc categorization , product life cycle, new product development, branding, and brand strategies |
4 | 2. Pricing concept: pricing methods and strategşies of new product pricing |
5 | 3. Distribution: direct and indirect distribution, distribution policies, relationships in the distribution channel, wholesalers, retailers |
6 | 4. promotion concept: promotion methods, strategies, advertiisng, public relations, direct marketing, internet marketing, private selling |
7 | Market segmentation, target marketing, positioning |
8 | Service marketing: definition, types, charactersitics |
9 | Mid Term exam |
10 | Banking and insurance pricing |
11 | Distribution of banking and insurance services |
12 | Promotion of Banking services |
13 | Promotion of insurance services |
14 | Quality in banking and insurance services |