1 | What is PR? The importance of value-led organisations and the different types of PR |
2 | What is strategy and it's importance in PR |
3 | The different types and levels of strategy: emergent and prescriptive strategies |
4 | Resource-based strategies and core competence, Positioning strategy |
5 | SWOT analysis, PEST, gap analysis, market research, portfolio analysis |
6 | How to make strategic PR plans? |
7 | Thinking creative to make event plans. |
8 | Different types of the public relations tools and events and communication tactics |
9 | Examining case studies and events |
10 | Examining case studies and events |
11 | Prepearing PR event plans |
12 | Prepearing action, press and budget plans and evaluation PR activities. |
13 | Evaluation of the students' PR event projects |
14 | Evaluation of the students' PR event projects |