1 | Definition and the importance of marketing, the marketing philopsophies |
2 | Concepts related to marketing and environmental analysis |
3 | Marketing management process and concepts |
4 | Business marketing goals and objectives |
5 | Status and competitive analysis |
6 | Competitive comparison methods |
7 | Classical models of consumer behavior |
8 | Modern models of consumer behavior |
9 | Target market selection |
10 | Policies for the target markets |
11 | Growth strategies |
12 | Competetive strategies |
13 | Implementation of competitive strategies |
14 | Review |