The top executives of Excel Communication Consultancy and Perception Management,
selected as the best PR Agency of 2016, met Public Relations and Publicity students at
Istanbul Aydın University. With the participation of Burçak Taşkın Yurdakul, CEO of Excel
Communication and Perception Management, and Group Director Mert Aybar, on the 15th of
March 2017, the fourth series of 'Public Relations Students and The Sector Meeting' was held. In the
interview, Burçak Taşkın Yurdakul made statements about how public relations should be
defined.