1 | Introduction to marketing research |
2 | Marketing research process |
3 | Definition of marketing research problem |
4 | Research types and design |
5 | Observation and interviewing |
6 | Data in marketing research and data characteristics |
7 | Scaling, scales and scale development in marketing research |
8 | Population, sampling frame and sampling process in marketing research |
9 | Midterm |
10 | Implementation of field Works |
11 | Data preparation process |
12 | Analysis techniques for relationships |
13 | Analysis techniques for differences |
14 | Preparation of marketing research report |