1 | Defining Marketing and the Marketing Process Marketing: Creating and Capturing Customer Value |
2 | Analyzing the Marketing Environment |
3 | Consumer Markets and Consumer Buyer Behavior |
4 | Customer-Driven Marketing Strategy: Creating Value for Target Customers |
5 | Product, Services, and Brands: Building Customer Value |
6 | New-Product Development and Product Life-Cycle Strategies |
7 | Pricing: Understanding and Capturing Customer Value |
8 | Pricing Strategies |
9 | Mid-Term Exam |
10 | Marketing Channels: Delivering Customer Value |
11 | Communicating Customer Value: Integrated Marketing Communications Strategy |
12 | Advertising and Public Relations |
13 | Personal Selling and Sales Promotion Direct and Online Marketing: Building Direct Customer Relationships |
14 | Project Presentations |