Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The course aims to examine the concepts of planning, audit, control and budget; to emphasize the importance of these concepts in terms of media management; and to analyze structure of the press enterprises and explain importance of the budget strategies.
Course Content	The students know structure of the media enterprises and evaluates the economic activities within the scope of the enterprises.

Learning Outcomes

Knows the pre-production, production and post-production stages of television productions.
Knows the national, international, social and intercultural dimensions of communication science.
Recognize the basic concepts of journalism, news production processes (news gathering, writing and distribution) and developments in new media.
Journalism and television has information about the historical development of the world and Turkey.
Knows the types of television programs.
Knows how to produce content for different broadcast media.
Knows the basic elements of visual and auditory language and narrative, writing television program text, shooting script, presentation and interview techniques.
Defines the studio and non-studio single and multi camera production process.
Knows the basic working principles of audiovisual production tools such as cameras, microphones, sound, light and editing.
Explain the web-based publishing process and the developments in production and sharing technologies.
Explain the ethical principles of television journalism and programming, its legislation, quality and occupational health and safety standards and the legal consequences of professional activities.
Programs and applies the pre-production, production and post-production stages of television productions.
Associates self-regulation and editorial control skills with media contents.
Has the ability to communicate effectively with news sources.
Reveals, interprets and produces solutions to problems in television journalism and programming.
Plans the television content production process, documents and reports the production process.
Makes sound and image editing by using graphic elements in the production of television specific content.
Has the ability to work in at least one unit in the studio and non-studio single and multi-camera production process.
Uses the necessary technologies in the production of television productions.
Uses information technologies, new media and broadcasting technologies effectively.
Has the ability to present news.
It takes active part in the production and production of television news and programs individually or within a group.
Based on the principles of media literacy, it reaches the messages in visual and auditory environments, analyzes them and evaluates them with a critical perspective.
Designs according to legal regulations and ethical rules while creating products in the field of television broadcasting.
It is competent in applying national and international legislation and quality standards in the field of television journalism and programming.
Establishes and discusses oral and written communication in Turkish and a foreign language.
Analyze the relationship and interaction of television with individuals / society by evaluating the social, economic and cultural effects of television contents.
By explaining the relations between events and facts related to Television Journalism and programming, she supports her ideas and solutions to problems with quantitative and qualitative data and presents them to her colleagues / society.
Determines the appropriate technical materials according to the television production type.
Analyzes the TV texts according to the type of production.
It produces television news and program formats under time limits by using all elements of the visual and auditory language creation process.
It combines the information about occupational health and safety with its own field.

Weekly Course Subjects

1	Concepts of the planning and audit
2	Control and budget
3	Importance of the audit in terms of media enterprises
4	Audit types and generally accepted auditing standards
5	Benefits of the internal and external audits for the media enterprises
6	Operation of the internal audit
7	Importance of the budgetary strategies in media enterprises
8	Budgetary report, analysis of the budgetary deviances and budget control
9	Financial problems of the Turkish press
10	Leading agencies in the Turkish press and their economic structures
11	Importance of the trade unions and unionization in the press sector
12	Legal structure of the media enterprises
13	Economic structure of the international press enterprises
14	Management and organization types in the media enterprises

Resources

Dai, Uğur. Basın İşletmelerinin Finansal Yapısı, İstanbul: Beta Yayınevi, 2008.
Atılgan, Semra. Basın İşletmeciliği. İstanbul: Beta Yayınları, 1999.
Berberoğlu, Güneş. Yazılı Basında Organizasyon Yapıları ve Yönetim Şekilleri, İstanbul: Gazeteciler Cemiyeti Yayınları, 1991.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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