Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course The aim of this course is to teach students the basic concepts of strategic management, stages of the strategic management process, strategic options and leadership theories in health institutions.
Course Content Strategy and the concept of strategic management, characteristics of the strategic management process, stages of the strategic management process; Analysis of the external environment, environmental analysis techniques, analysis of the internal environment, determination of corporate orientation, strategy development, implementation of strategies, control of strategies. Strategic options in healthcare institutions; orientation strategies, adaptation strategies, dismissal strategies, position strategies, operational strategies. Evaluation of strategies; SWOT analysis and Boston Advisory Group growth sharing matrix. Interagency cooperation strategies; purchasing, mutual cooperation strategies. Leadership techniques, theories of leadership, authority and power in healthcare institutions, organizational change and development, communication with social stakeholders.

Weekly Course Subjects

1Introduction to Strategic Management Course, Definition of Course, The Importance of Strategic Management Course, Strategic Management and Related Terms and Concepts
2Stages and Elements of the Strategic Management Process
3Strategic Orientation (Vision, mission, objectives)
4External Environment Analysis(macro environment analysis)
5Business Analysis ( Near Environment Analysis)
6Business Analysis, Measurement of Environmental Elements, SWOT Analysis
7Portfolio Analysis Techniques I in Strategy Selection I
8Portfolio Analysis Techniques I in Strategy Selection II
9Basic Strategies and Sub-Groups
10Chief Executive Management Strategies (Strategies Developed at Company Top Level Management)
11Business Management Strategies Developed at Business Level
12Strategies Developed in Functional Departments, Techniques Used in Practice
13Operational Structures and Systems, Techniques Used in Practice
14Strategic Practices, Management Style, Shared Values, Strategic Appraisal and Control, Governance and Ethics

Resources

Ülgen Hayri, Mirze Kadri, İşletmelerde Stratejik Yönetim, Beta Yayınları, 2018.