1 | What is communication, communication process, how goes? Marketing and Advertising and marketing mix is, What are the characteristics of the ad? |
2 | Consumer patterns and the target audience |
3 | What is the concept of 5m? Advertising is why? Aida naidas models or ad above review |
4 | 4 type of ad, the ad functions, ad types, ad Classification |
5 | Advertising media, advertising, how is transferred to the target? |
6 | Campaign. The making of an ad campaign |
7 | Research and situation analysis |
8 | Determine the objectives of the Campaign |
9 | MID-TERM EXAM |
10 | Ad campaigns based Creative Strategies. The research, thought, practice |
11 | Television advertising film production process |
12 | Script, storyboard, animatic, fotoboard |
13 | Scenario studies on the evaluation sample |
14 | Scenario studies on the evaluation sample |