1 | Introduction |
2 | A Conceptual and Theoretical Overview of Public Relations |
3 | Strategic Communication and Public Relations Approaches |
4 | Stakeholder Theory in the Context of Strategic Communication Management |
5 | Relation Theory: System theory, situational theory, conflict of interest |
6 | Theories of Behavior and Cognition: Theory of action, theory of social change, theory of spread, theory of social learning, detailed model of preparedness |
7 | Public Relations Theories: Ronnenberger and Rühl's Theory, Constructivist Approaches, Agreement Oriented Approaches |
8 | Organizational Theory Approaches: Public Relations as Communication Management, Four Public Relations Models of Grunig and Hunt |
9 | Ara sınav |
10 | Excellent Public Relations Theory, Excellent Public Relations Research and Elements of Excellent Public Relations |
11 | Situational Model, game theory |
12 | Public Relations / Communication Campaign Types and Models |
13 | A Perspective on Mass Communication Theories: Two-stage flow theory, agenda-setting theory, silence spiral, framing |
14 | Approaches to Public Relations and Media Interaction |