1 | Historical Development of Integrated Marketing Communication |
2 | Properties of Integrated Marketing Communication |
3 | Development Reasons of Integrated Marketing Communication |
4 | Communication advantages of Integrated Marketing |
5 | Complications of Integrated Marketing Communication |
6 | Applications of Prometions |
7 | Ingredient of Marketing Mix Subjects and Communication Skills in marketing |
8 | Midterm Exam |
9 | Integrated Marketing Communication and Organisation |
10 | Integrated Marketing Models |
11 | Sales promotion and advertising |
12 | Researches in integrated marketing |
13 | Direct Marketing and Personel Selling |
14 | Internet and Marketing |