Ders Planı

CLASS 1

CLASS 2

CLASS 4

Lesson plan / E-MARKETING

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Programme Elective
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	S
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of the course is to provide students with an understanding of electronic marketing applications that can be used in business life by students.
Course Content	Historical Development of Electronic Marketing, Basic Concepts Related to Internet and Electronic Commerce, Marketing and Advertising on the Internet, Electronic Commerce Practices, Financial Investment Tools.

Learning Outcomes

Be aware of the fact that management information systems is a multidisciplinary field and interrelate the other fields
Know information technologies and systems which can be used in diferrent fields of an enterprise
Provide technical and managerial contribution to information projects and take responsibility
Be able to solve problems by using diferrent information technologies, systems and support decision-makers
Convey the experience that they have about information technologies and systems, recent developments and growing tendencies through any sort of means of communication and, if necessary, can do it in a foreign language at least.
Generate ideas for interdisciplinary studies which can combine social and technical fields and be able to conduct these ideas
Analyse the needs for an information systems and have control over the processes at the analysis, design and implementation stages of the database that belongs to the system
Have the conscioussness of social responsibility and understand and practice theprofessional, legal and ethical values in information field
Have the conscioussness of social responsibility and understand and practice theprofessional, legal and ethical values in information field
Have a wide acquaintance with managerial/functional applications of enterprise information systems
Know the algorithm and be able to use an up-to-date software.
Provide technical and managerial contribution to information projects and take responsibility
Be able to think analythically and offer solutions by using the knowledge and skills gained towards problems encountered in daily life
Be aware of the fact that management information systems is a multidisciplinary field and interrelate the other fields
Acquire necessary knowledge in the fields of production,finance, human resources and management and organisation which are the fundamental functions of an enterprise
Keep up with the rapid changes in the field of information technologies and systems and innovate themselves
Keep up with the rapid changes in the field of information technologies and systems and innovate themselves
Provide technical and managerial contribution to information projects and take responsibility
Have a wide acquaintance with managerial/functional applications of enterprise information systems
Acquire necessary knowledge in the fields of production,finance, human resources and management and organisation which are the fundamental functions of an enterprise
Define management information systems in terms of technic, management and organisation and grasp the local, national and international dimensions of it
Generate ideas for interdisciplinary studies which can combine social and technical fields and be able to conduct these ideas
Know the algorithm and be able to use an up-to-date software.
Analyse the needs for an information systems and have control over the processes at the analysis, design and implementation stages of the database that belongs to the system
Provide technical and managerial contribution to information projects and take responsibility
Convey the experince that they have about information technologies and systems, recent developments and growing tendencies through any sort of means of communication and, if necessary, can do it in a foreign language at least.
Have the conscioussness of social responsibility and understand and practice theprofessional, legal and ethical values in information field
Have a wide acquaintance with managerial/functional applications of enterprise information systems
Have the conscioussness of social responsibility and understand and practice theprofessional, legal and ethical values in information field
Analyse the needs for an information systems and have control over the processes at the analysis, design and implementation stages of the database that belongs to the system
Generate ideas for interdisciplinary studies which can combine social and technical fields and be able to conduct these ideas
Have a wide acquaintance with managerial/functional applications of enterprise information systems

Weekly Course Subjects

1	Communication and communication effect on marketing
2	History of the Internet
3	Network and internet concepts
4	Concepts about E-Marketing
5	E-business models
6	E-marketing and advertising
7	Creating E-Marketing website,
8	Benefits and problems of E-Marketing
9	Mid-term exam
10	Legal issues in E-Markets
11	DNS and operating system
12	Security at E-Markets
13	Branding in electronic media
14	Customer relationship management

Resources

1-İşletmeler İçin Çözümler E-Ticaret, Brenda Kienan

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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