Lesson plan / INTRODUCTION TO BUSINESS ADMINISTRATION

Lesson Information

Course Credit 3.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator
Instructor (s) Instructor OVAIS VOHRA
Course Assistant

Purpose and Content

The aim of the course To provide students with a business understanding based on business management principles, and to teach how to create and manage a valuable organization.
Course Content The world of business and economics; Business ethics and social responsibility in business; Choosing a form of business ownership; Small business, entrepreneurship, and franchises; Understanding the management process and creating a flexible organization; Producing quality goods and services; Attracting and retaining the best emloyees; Motivating and satisfying employees and teams; Building customer relationships through effective marketing; Distributing and promoting products; Using accounting information; Mastering financial management.

Weekly Course Subjects

1Exploring the world of business and economics; Business ethics and social responsibility in business
2Exploring global business
3Choosing a form of business ownership
4Small business, entrepreneurship, and franchises
5Understanding the management process and creating a flexible organization
6Producing quality goods and services; Attracting and retaining the best emloyees
7Motivating and satisfying employees and teams
8Revision
9Midterm
10Building customer relationships through effective marketing
11Distributing and promoting products
12Using accounting information
13Mastering financial management
14Revision

Resources

Foundations of Business; William Pride, Robert Hughes and Jack Kapoor, 3rd Ed.
Current issues of Financial Times, Fortune, Business Week, The Economist, Harvard Business Review, Business Strategy Review and those of local business magazines Power, Capital and Platin, as well as the business section of daily local newspapers.