1 | Defining the basic concepts of guest relations |
2 | Historical development from marketing to customer relations |
3 | The importance of guest relations - objectives and benefits for businesses |
4 | Characteristics of guest relations |
5 | Creation of guest satisfaction, internal and external factors affecting satisfaction |
6 | Customer loyalty and customer satisfaction |
7 | Types of customer loyalty and loyalty (distribution of homework topics) |
8 | The importance of communication with guests and communication types |
9 | MID-TERM EXAM |
10 | Implementation of guest relations |
11 | Realization of homework presentations |
12 | Types of complaints and complaints and complaints management processes of enterprises |
13 | Customer satisfaction, with examples from the business world and Turkey measurement and evaluation methods |
14 | General review and evaluation |