Ders Planı

Lesson plan /

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course
Mode of Delivery	Blended (face-to-face & Distance Learning)
Does the course require compulsory or optional work experience?
Course Coordinator	Instructor SALİHA MELTEM KOÇ KAPLAN
Instructor (s)
Course Assistant

The aim of the course	Learning of Below Headlines and Terms : Retailer, retail, sales management in retail, types of retailers; Worldwide Retail Management, Strategic Retail Management, Competition in Retail and new Strategies, Departments and Operations in Retail Management, Choice of Location in Retail, Store Planning, Pricing, Communication in Retail, E-Retail
Course Content	In this course, terms and headlines regarding Retail Management, Growth of Retail, Strategies of Retail Management will be analyzed in the light of updated circumstances.

To analyze basic economic indicators
To contribute to the development of the company's understanding of marketing concept
To identify the problem and aim in marketing research
To use professional concepts in a foreign language
To analyze marketing environment
To collect and analyze data
To use the statistical research techniques
To obtain general information about the marketing environment and market segmentation
To process digital data
To select and analyze package programs used in the sales process
To interpret information about online consumer behavior
To implement e-commerce activities
To develope sales strategy
To prepare the product for sale and to sell
To manage after-sales services
To implement e-commerce activities
To coordinate the sales team
To control sales elements
To predict sales and to determine sales quotas
To manage the crisis in sales process
To follow up publications on the profession
To prepare and make presentations
To follow courses and workshops
To investigate the law and regulations on the sales activities
To choose the appropriate type of communication
To communicate with customers in oral and written means
To establish organizational communication
To be aware of the risks threatening the environment and human health and to implement the necessary measures
To make direct selling
To make indirect selling
To carry out marketing activities in international markets
To contribute to the activities of sales development for customers

1	Retail, Retail Management and Functions of Retail Management
2	Retail Management and Principles of Retail Management
3	Product Management in Retail
4	Service Retailing
5	Competition in Retail and Key Success Factıors
6	Key Sucess Indicators for Competition in Retail Management
7	Retail Establishments
8	Selection of Place for Retail and Its Importance
9	MID-EXAM
10	Sucess Story for Retail Management - CASE STUDY I
11	Market Potential and Sales Forecast Methods for New Locations in retail Management
12	Market Strategy and Growth Strategies for Retail
13	Sucess Story for Retail Management - CASE STUDY II
14	General Overview

1-Aydın, Kenan, (2010) Perakende Yönetiminin Temelleri.

2- Ömer Baybars Tek ve Fatma Demirci Orel (2008), Perakende Pazarlama Yönetimi