Ders Planı

Lesson plan / GENERAL BUSINESS

Course Credit	3.0
Course ECTS Credit	3.0
Teaching Language of Instruction	Türkçe
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assist. Prof. Dr. HAYRETTİN GÜLBİN
Instructor (s)
Course Assistant

The aim of the course	Apart from the introduction of the basic concepts of business, classification, environment, organization, and functions, to have knowledge about the planning of activities, organization, management, supervision of the management and to gain the ability to analyze the relations between cause and effect.
Course Content	Business Administration and Business Management, Business as an economic unit, Business types, business organization studies, business size, business location selection, business functions, business management and decision-making process of decision-making.

To analyze basic economic indicators
To contribute to the development of the company's understanding of marketing concept
To identify the problem and aim in marketing research
To use professional concepts in a foreign language
To analyze marketing environment
To collect and analyze data
To use the statistical research techniques
To obtain general information about the marketing environment and market segmentation
To process digital data
To select and analyze package programs used in the sales process
To interpret information about online consumer behavior
To implement e-commerce activities
To develope sales strategy
To prepare the product for sale and to sell
To manage after-sales services
To implement e-commerce activities
To coordinate the sales team
To control sales elements
To predict sales and to determine sales quotas
To manage the crisis in sales process
To follow up publications on the profession
To prepare and make presentations
To follow courses and workshops
To investigate the law and regulations on the sales activities
To choose the appropriate type of communication
To communicate with customers in oral and written means
To establish organizational communication
To be aware of the risks threatening the environment and human health and to implement the necessary measures
To make direct selling
To make indirect selling
To carry out marketing activities in international markets
To contribute to the activities of sales development for customers

1	Basic concepts of Business Administration.
2	The purpose of the enterprise and its principles.
3	Legal structure and environment of Business Administration
4	Types of Business Administration
5	Foundation studies of Business Administration
6	Size of Business Administration
7	The choice of the Business Area
8	Franchising
9	Mid-term
10	Administration and Management Functions
11	Planning, Organizing, Directing, Coordination and Control.
12	Production and Operations Management
13	Marketing, Finance, Human Resources
14	R & D and Public Relations

1-Mucuk, İ. "Modern İşletmecilik", 2008, Türkmen Kitabevi