Ders Planı

Lesson plan /

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assist. Prof. Dr. ŞULE DARICAN
Instructor (s)
Course Assistant

The aim of the course	To develop an understanding of New Marketing techniques in students and to be able to identify all marketing techniques that can be applied by taking into consideration the goods and services marketed by enterprises.
Course Content	Elements of the new marketing concept, Market versatility, Post Modern Marketing, Green Marketing, Database Marketing, Permitted Marketing, Value-based Marketing, Relational Marketing, Internal Marketing.

To analyze basic economic indicators
To contribute to the development of the company's understanding of marketing concept
To identify the problem and aim in marketing research
To use professional concepts in a foreign language
To analyze marketing environment
To collect and analyze data
To use the statistical research techniques
To obtain general information about the marketing environment and market segmentation
To process digital data
To select and analyze package programs used in the sales process
To interpret information about online consumer behavior
To implement e-commerce activities
To develope sales strategy
To prepare the product for sale and to sell
To manage after-sales services
To implement e-commerce activities
To coordinate the sales team
To control sales elements
To predict sales and to determine sales quotas
To manage the crisis in sales process
To follow up publications on the profession
To prepare and make presentations
To follow courses and workshops
To investigate the law and regulations on the sales activities
To choose the appropriate type of communication
To communicate with customers in oral and written means
To establish organizational communication
To be aware of the risks threatening the environment and human health and to implement the necessary measures
To make direct selling
To make indirect selling
To carry out marketing activities in international markets
To contribute to the activities of sales development for customers

1	New Marketing Techniques Concept, Market Directivity and Post Modern Marketing
2	Green Marketing
3	Database Based Marketing
4	Permission Marketing
5	Gedik Marketing
6	Relational Marketing
7	Internal Marketing
8	Mobile Marketing
9	MIDTERM
10	Experiential Marketing
11	Neuro Marketing
12	Content Marketing
13	Health Services Marketing
14	Health Services Marketing

1--Prof. Dr. İnci Varinli