Lesson plan / STRATEGIC MANAGEMENT

Lesson Information

Course Credit 3.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator
Instructor (s) Assist. Prof. Dr. ERCAN ÖGE
Course Assistant

Purpose and Content

The aim of the course business-based courses, students obtain the information they have received in previous years using the present-day management of both public enterprises need to understand the stages of strategy development and implementation of essential activities and to ensure the creation of the necessary infrastructure to successfully conduct.
Course Content The course starts with terms and concepts related to strategic management, strategic management process, the external environment analysis, internal resource analysis, business and the environment, alternative strategies, strategy selection, implementation and control issues will be examined in detail

Weekly Course Subjects

1Terms and Concepts of Strategic Management
2External Environment Analysis
3External Environment Analysis
4Inner Environment analysis
5Components in the Measurement of the Environment
6Tools Used in the Detection of strategic options
7Factors Affecting Selection strategy
8Factors Affecting Selection strategy
9Mid Exam
10Basic strategies
11Competitive Strategies and Functional Area Strategies
12The strategic Selection and Implementation
13The strategic Selection and Implementation
14Control of strategy

Resources

1-1. Hayri Ülgen, Kadri Mirze; İşletmelerde Stratejik Yönetim, Beta Basım Yayın Dağıtım, İstanbul, 2011
2. Tahir AKGEMCİ, "Stratejik Yönetim", Gazi Kitabevi, 2008