Ders Planı

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Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The goal of this course is to learn how the messages are delivered to right audience in the right time by the right media theoretically and practically.
Course Content	The content of the course includes the concept of media planning, media objectives, the relationship between media planning and marketing strategies and the evaluation of media planning. The importance and position of media in public relations and advertising, the characterisics of advertising media are focused on during this course. Also students practise about how media plan is designed.

Learning Outcomes

discusses theoretical information about public relations.
designs creative advertising campaigns.
outlines theoretical and conceptual background about crisis management, brand management, image management, marketing, corporate communication, etc.
develops communication plans about corporate reputation and image activities.
analyses public relations and advertising activities in the context of communication theories.
describes public relations tools and methods.
examines the persuasion methods for the communication activities.
associates communication with politics, economy, culture and technology.
develops his/her own creative point-of-view for the corporate communication activities.
criticize the brand communication process.
determines the concept for product/service launching.
designs public relations and/or advertising campaigns for businesses.
relates social, technological, cultural and socio-economical developments with his/her intellectual background.
uses technical information for implementing corporate communication acitivities.
operates creative advertising campaigns.
analyses visual and oral communication activities.
evaluates the subjects such as policies of the media institutions, reader/audience profile and network of distribution for providing necessary tools and developing relationships with media people.
prepares necessary public relations and advertising materials for the traditional and digital media environments.
examines the experiences about visual design applications.
uses technological information sources effectively.
completes advanced foreign language level for professional development.
designs and uses the research techniques to analyse the environment in the right way.
operates as a PR specialist in the light of moral and ethical rules for building and developing efficient relationships between corporations and their publics.
develops the ability to think analytically and follows up innovation in the sector.
show solves in group projects for professional and social area actively.
predicts possible various political, economical, social and cultural trends in the society.
discovers sectoral and professional developments and reaches related sources for personal and professional development.
understands the importance of whole-of-life learning.
uses oral and written communication skills effectively to performs his/her profession in private/public sector well.
combines persuasion and communication skills to build credible image about any product, service, idea and/or institution in the mind of public.
develops the ability to think creatively.
extends competency about quality culture, social and cultural values, social responsibilities.
develops various strategies and tactics to build up the bridge between company and its publics as PR specialist.
understand advertising campaigns and process.
discovers traditional and digital/new media and develops effective relations.

Weekly Course Subjects

1	Introduction
2	Conceptual background for advertising, media and target audience; the concept, importance, functions and roles of media planning
3	Media-target audience-advertising relationship; Media planning agencies, Problems and issues in the media planning industry; the position of media planning in advertising and public relations area,
4	Basic concepts, descriptions and evaluation methods in the media planning
5	Basic Characteristics of the advertising media
6	General overview of media planning process, designing media planning objectives
7	Media Planning Strategies
8	Midterm
9	Alternative media planning and evaluation of media planning
10	Buying media process
11	Designing and presentation of the media planning; Media planning cases
12	Presentations
13	Presentations
14	Presentations

Resources

1- Erol, Gülbuğ (2007). Reklam ve Medya Planlaması. 2. Bas., İstanbul: Beta Yayınları

2- Özkundakçı, Mehmet (2009). Medya Planlama. İstanbul: Hayat Yayınları

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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