Ders Planı

Lesson Information

Course Credit	3.0
Course ECTS Credit	3.0
Teaching Language of Instruction	Türkçe
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Prof. Dr. AKIN MARŞAP
Instructor (s)	Instructor MUHAMMED GÜNAYDIN
Course Assistant

Purpose and Content

The aim of the course	Required for academic studies in English to improving higher level academic language skills, the course aims at employing critical thinking skills through challenging tasks that guide students in comprehending, evaluating, and synthesizing information, ideas and judgments.
Course Content	How to learn effectively, how to develop strategies for easy and effective learning. Techniques for improved memory to better studying or test-taking strategies. The content of the course, which provides an appropriate context to teach academic language skills, covers professional English various fields of profession frequently used language structures and functions relevant to their studies.

Learning Outcomes

discusses theoretical information about public relations.
designs creative advertising campaigns.
outlines theoretical and conceptual background about crisis management, brand management, image management, marketing, corporate communication, etc.
develops communication plans about corporate reputation and image activities.
analyses public relations and advertising activities in the context of communication theories.
describes public relations tools and methods.
examines the persuasion methods for the communication activities.
associates communication with politics, economy, culture and technology.
develops his/her own creative point-of-view for the corporate communication activities.
criticize the brand communication process.
determines the concept for product/service launching.
designs public relations and/or advertising campaigns for businesses.
relates social, technological, cultural and socio-economical developments with his/her intellectual background.
uses technical information for implementing corporate communication acitivities.
operates creative advertising campaigns.
analyses visual and oral communication activities.
evaluates the subjects such as policies of the media institutions, reader/audience profile and network of distribution for providing necessary tools and developing relationships with media people.
prepares necessary public relations and advertising materials for the traditional and digital media environments.
examines the experiences about visual design applications.
uses technological information sources effectively.
completes advanced foreign language level for professional development.
designs and uses the research techniques to analyse the environment in the right way.
operates as a PR specialist in the light of moral and ethical rules for building and developing efficient relationships between corporations and their publics.
develops the ability to think analytically and follows up innovation in the sector.
show solves in group projects for professional and social area actively.
predicts possible various political, economical, social and cultural trends in the society.
discovers sectoral and professional developments and reaches related sources for personal and professional development.
understands the importance of whole-of-life learning.
uses oral and written communication skills effectively to performs his/her profession in private/public sector well.
combines persuasion and communication skills to build credible image about any product, service, idea and/or institution in the mind of public.
develops the ability to think creatively.
extends competency about quality culture, social and cultural values, social responsibilities.
develops various strategies and tactics to build up the bridge between company and its publics as PR specialist.
understand advertising campaigns and process.
discovers traditional and digital/new media and develops effective relations.

Weekly Course Subjects

1	Introduction
2	Marketing and Selling - I
3	Marketing and Selling - II
4	Market Research
5	The World of Advertising
6	Brands and Values
7	Analysing a movie - I
8	Midterm
9	Corporate Culture
10	Products and Packaging
11	Changing world
12	The role of media
13	Analysing a movie - II
14	General Review

Resources

Cotton, David Falvey David, Kent Simon with Rogers John New Edition Market Leader, Pre-Intermediate Business English Course Book, Pearson Longman and Financial Times, 2008, Edinburg Gate, Harlow, England.
Rogers John, New Edition Market Leader, Pre-Intermediate Business English Practice File, Pearson Longman and Financial Times, 2007, Edinburg Gate, Harlow, England.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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