1 | Introduction |
2 | Conceptual background for advertising, media and target audience; the concept, importance, functions and roles of media planning |
3 | Media-target audience-advertising relationship; Media planning agencies, Problems and issues in the media planning industry; the position of media planning in advertising and public relations area, |
4 | Basic concepts, descriptions and evaluation methods in the media planning |
5 | Basic Characteristics of the advertising media |
6 | General overview of media planning process, designing media planning objectives |
7 | Media Planning Strategies |
8 | Midterm |
9 | Alternative media planning and evaluation of media planning |
10 | Buying media process |
11 | Designing and presentation of the media planning; Media planning cases |
12 | Presentations |
13 | Presentations |
14 | Presentations |