Ders Planı

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CLASS 4

Lesson plan / BASIC PHOTOGRAPHY

Lesson Information

Course Credit	1.0
Course ECTS Credit	3.0
Teaching Language of Instruction	Türkçe
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Instructor İBRAHİM YOĞURTÇU
Instructor (s)	Instructor İBRAHİM YOĞURTÇU
Course Assistant

Purpose and Content

The aim of the course	What is basic photography? How to take a photograph for the purpose, by using technical knowledge?
Course Content	Technical knowledge, creativity and practice.

Learning Outcomes

discusses theoretical information about public relations.
designs creative advertising campaigns.
outlines theoretical and conceptual background about crisis management, brand management, image management, marketing, corporate communication, etc.
develops communication plans about corporate reputation and image activities.
analyses public relations and advertising activities in the context of communication theories.
describes public relations tools and methods.
examines the persuasion methods for the communication activities.
associates communication with politics, economy, culture and technology.
develops his/her own creative point-of-view for the corporate communication activities.
criticize the brand communication process.
determines the concept for product/service launching.
designs public relations and/or advertising campaigns for businesses.
relates social, technological, cultural and socio-economical developments with his/her intellectual background.
uses technical information for implementing corporate communication acitivities.
operates creative advertising campaigns.
analyses visual and oral communication activities.
evaluates the subjects such as policies of the media institutions, reader/audience profile and network of distribution for providing necessary tools and developing relationships with media people.
prepares necessary public relations and advertising materials for the traditional and digital media environments.
examines the experiences about visual design applications.
uses technological information sources effectively.
completes advanced foreign language level for professional development.
designs and uses the research techniques to analyse the environment in the right way.
operates as a PR specialist in the light of moral and ethical rules for building and developing efficient relationships between corporations and their publics.
develops the ability to think analytically and follows up innovation in the sector.
show solves in group projects for professional and social area actively.
predicts possible various political, economical, social and cultural trends in the society.
discovers sectoral and professional developments and reaches related sources for personal and professional development.
understands the importance of whole-of-life learning.
uses oral and written communication skills effectively to performs his/her profession in private/public sector well.
combines persuasion and communication skills to build credible image about any product, service, idea and/or institution in the mind of public.
develops the ability to think creatively.
extends competency about quality culture, social and cultural values, social responsibilities.
develops various strategies and tactics to build up the bridge between company and its publics as PR specialist.
understand advertising campaigns and process.
discovers traditional and digital/new media and develops effective relations.

Weekly Course Subjects

1	Introduction to photography
2	Instantaneous, Diaphragm
3	Exposure
4	Depth of Field
5	ASA (ISO)
6	Creative usage of instantaneous in photography
7	Creative usage of diaphragm in photography
8	Additional tools used in photography
9	3/1 ratio in photography
10	Scales of shooting
11	Types of light
12	What is the contrast of light and silhouette light?
13	Photograph composition
14	What is extraction, rhythm and harmony?

Resources

1- EDOUARD BOUBAT : FOTOĞRAF SANATI
2- MICHAEL LANGFORD: YARATICI FOTOĞRAFCILIK
3- SABİT KALFAGİL: FOTOĞRAFTA KOMPOZİSYON

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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