Ders Planı

CLASS 4

Lesson plan / COMMUNICATION LAW AND ETHICS

Lesson Information

Course Credit	2.0
Course ECTS Credit	2.0
Teaching Language of Instruction	Türkçe
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator
Instructor (s)	Assist. Prof. Dr. TÜRKAN MELİS PARLAK
Course Assistant

Purpose and Content

The aim of the course	Every passing day, increasing communication and promotional activities with the approprate theoritical knowledge in practice and equipped, ready educate people as individuals in today's competitive and innovate world.
Course Content	Who knows how it should be the ideal relationship between education and practice is the target of public relations-conscious creation of harmonious relations wherever possible, consistent with theories that can move the participant, the group can adapt to the, questioning and analytical thinking skills, investigative, self-changing and according to the evolving global world order is always refreshing to educate public relations professionals.

The aim of the course

Every passing day, increasing communication and promotional activities with the approprate theoritical knowledge in practice and equipped, ready educate people as individuals in today's competitive and innovate world.

Course Content

Who knows how it should be the ideal relationship between education and practice is the target of public relations-conscious creation of harmonious relations wherever possible, consistent with theories that can move the participant, the group can adapt to the, questioning and analytical thinking skills, investigative, self-changing and according to the evolving global world order is always refreshing to educate public relations professionals.

Learning Outcomes

discusses theoretical information about public relations.
designs creative advertising campaigns.
outlines theoretical and conceptual background about crisis management, brand management, image management, marketing, corporate communication, etc.
develops communication plans about corporate reputation and image activities.
analyses public relations and advertising activities in the context of communication theories.
describes public relations tools and methods.
examines the persuasion methods for the communication activities.
associates communication with politics, economy, culture and technology.
develops his/her own creative point-of-view for the corporate communication activities.
criticize the brand communication process.
determines the concept for product/service launching.
designs public relations and/or advertising campaigns for businesses.
relates social, technological, cultural and socio-economical developments with his/her intellectual background.
uses technical information for implementing corporate communication acitivities.
operates creative advertising campaigns.
analyses visual and oral communication activities.
evaluates the subjects such as policies of the media institutions, reader/audience profile and network of distribution for providing necessary tools and developing relationships with media people.
prepares necessary public relations and advertising materials for the traditional and digital media environments.
examines the experiences about visual design applications.
uses technological information sources effectively.
completes advanced foreign language level for professional development.
designs and uses the research techniques to analyse the environment in the right way.
operates as a PR specialist in the light of moral and ethical rules for building and developing efficient relationships between corporations and their publics.
develops the ability to think analytically and follows up innovation in the sector.
show solves in group projects for professional and social area actively.
predicts possible various political, economical, social and cultural trends in the society.
discovers sectoral and professional developments and reaches related sources for personal and professional development.
understands the importance of whole-of-life learning.
uses oral and written communication skills effectively to performs his/her profession in private/public sector well.
combines persuasion and communication skills to build credible image about any product, service, idea and/or institution in the mind of public.
develops the ability to think creatively.
extends competency about quality culture, social and cultural values, social responsibilities.
develops various strategies and tactics to build up the bridge between company and its publics as PR specialist.
understand advertising campaigns and process.
discovers traditional and digital/new media and develops effective relations.

Weekly Course Subjects

1	Intoduction to the course
2	General information about mass communication
3	Freedom of mass communication of Turkey
4	According to our constitution freedom of mass communication
5	Press regime
6	Exam
7	Quarterly publication
8	Liability regime in press
9	Office responsible for writing, conditions and duties and responsibilities
10	Television radio regime
11	Film and video regime
12	Internet regime
13	A glance of cirriculum
14	Exam

Resources

1- Kayıhan İçel Yener Ünver: Kitle Haberleşme Hukuku, Beta Yay., 8. Bası İstanbul

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

ABOUT IAU

COMMITTEE

PUBLICATIONS

MEDIA CENTER