Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of this course is to examine the basic principles of public relations campaingns, PR processes, public relations tools, strategy development and implementation; tactics and actions, setting plans for good relationship between organisations and target groups. Arrange event plans and their budgets. Arrange programs for press campaigns and discussion on some case studies. Also teaching the strategic process: analysis, selection, implementation, analysis is another goal of this course.
Course Content	The importance and the aim of strategic planning for the organisations, learning campaing processes, prepearing target audiences plans and media plans, arranging press conferences, exhibitions, panels, concerts, social responsibility programs ets. preparing sponsorship proposals, prepearing different types of events in arts, sports and educational and hospitality events, arrange speakers and celebrities.

The aim of the course

The aim of this course is to examine the basic principles of public relations campaingns, PR processes, public relations tools, strategy development and implementation; tactics and actions, setting plans for good relationship between organisations and target groups. Arrange event plans and their budgets. Arrange programs for press campaigns and discussion on some case studies. Also teaching the strategic process: analysis, selection, implementation, analysis is another goal of this course.

Course Content

The importance and the aim of strategic planning for the organisations, learning campaing processes, prepearing target audiences plans and media plans, arranging press conferences, exhibitions, panels, concerts, social responsibility programs ets. preparing sponsorship proposals, prepearing different types of events in arts, sports and educational and hospitality events, arrange speakers and celebrities.

Learning Outcomes

discusses theoretical information about public relations.
designs creative advertising campaigns.
outlines theoretical and conceptual background about crisis management, brand management, image management, marketing, corporate communication, etc.
develops communication plans about corporate reputation and image activities.
analyses public relations and advertising activities in the context of communication theories.
describes public relations tools and methods.
examines the persuasion methods for the communication activities.
associates communication with politics, economy, culture and technology.
develops his/her own creative point-of-view for the corporate communication activities.
criticize the brand communication process.
determines the concept for product/service launching.
designs public relations and/or advertising campaigns for businesses.
relates social, technological, cultural and socio-economical developments with his/her intellectual background.
uses technical information for implementing corporate communication acitivities.
operates creative advertising campaigns.
analyses visual and oral communication activities.
evaluates the subjects such as policies of the media institutions, reader/audience profile and network of distribution for providing necessary tools and developing relationships with media people.
prepares necessary public relations and advertising materials for the traditional and digital media environments.
examines the experiences about visual design applications.
uses technological information sources effectively.
completes advanced foreign language level for professional development.
designs and uses the research techniques to analyse the environment in the right way.
operates as a PR specialist in the light of moral and ethical rules for building and developing efficient relationships between corporations and their publics.
develops the ability to think analytically and follows up innovation in the sector.
show solves in group projects for professional and social area actively.
predicts possible various political, economical, social and cultural trends in the society.
discovers sectoral and professional developments and reaches related sources for personal and professional development.
understands the importance of whole-of-life learning.
uses oral and written communication skills effectively to performs his/her profession in private/public sector well.
combines persuasion and communication skills to build credible image about any product, service, idea and/or institution in the mind of public.
develops the ability to think creatively.
extends competency about quality culture, social and cultural values, social responsibilities.
develops various strategies and tactics to build up the bridge between company and its publics as PR specialist.
understand advertising campaigns and process.
discovers traditional and digital/new media and develops effective relations.

Weekly Course Subjects

1	What is PR? The importance of value-led organisations and the different types of PR
2	What is strategy and it's importance in PR
3	The different types and levels of strategy: emergent and prescriptive strategies
4	Resource-based strategies and core competence, Positioning strategy
5	SWOT analysis, PEST, gap analysis, market research, portfolio analysis
6	How to make strategic PR plans?
7	Thinking creative to make event plans.
8	Different types of the public relations tools and events and communication tactics
9	Examining case studies and events
10	Examining case studies and events
11	Prepearing PR event plans
12	Prepearing action, press and budget plans and evaluation PR activities.
13	Evaluation of the students' PR event projects
14	Evaluation of the students' PR event projects

Resources

Halkla İlişkiler plan ve Uygulamaları Ders Notları - Öğr. Gör. Gonca Yıldırım
Halkla İlişkiler Kampanyaları – Ceyda Aydede
Etkinlik Yönetimi – Aylin Pira
Planing and Managing PR Campaigns – Angela Murray
Halkla İlişkilerin El Kitabı – Alison Theaker

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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