Ders Planı

CLASS 4

Lesson plan / MASS COMMUNICATION THEORIES

Lesson Information

Course Credit	2.0
Course ECTS Credit	3.0
Teaching Language of Instruction	Türkçe
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assoc. Prof. (Ph.D.) GONCA YILDIRIM ÖGE
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	Different models, approaches and theories in the area of mass communication are discussed and their current economic, political, socio-cultural dimensions are also examined. In addition, the basic theoretical dimension in communication studies is approached.
Course Content	Models of mass communication, mass media tools and structures, creation of messages for the masses, social, cultural and political dimensions for mass communication constitute the content of the course.

Learning Outcomes

discusses theoretical information about public relations.
designs creative advertising campaigns.
outlines theoretical and conceptual background about crisis management, brand management, image management, marketing, corporate communication, etc.
develops communication plans about corporate reputation and image activities.
analyses public relations and advertising activities in the context of communication theories.
describes public relations tools and methods.
examines the persuasion methods for the communication activities.
associates communication with politics, economy, culture and technology.
develops his/her own creative point-of-view for the corporate communication activities.
criticize the brand communication process.
determines the concept for product/service launching.
designs public relations and/or advertising campaigns for businesses.
relates social, technological, cultural and socio-economical developments with his/her intellectual background.
uses technical information for implementing corporate communication acitivities.
operates creative advertising campaigns.
analyses visual and oral communication activities.
evaluates the subjects such as policies of the media institutions, reader/audience profile and network of distribution for providing necessary tools and developing relationships with media people.
prepares necessary public relations and advertising materials for the traditional and digital media environments.
examines the experiences about visual design applications.
uses technological information sources effectively.
completes advanced foreign language level for professional development.
designs and uses the research techniques to analyse the environment in the right way.
operates as a PR specialist in the light of moral and ethical rules for building and developing efficient relationships between corporations and their publics.
develops the ability to think analytically and follows up innovation in the sector.
show solves in group projects for professional and social area actively.
predicts possible various political, economical, social and cultural trends in the society.
discovers sectoral and professional developments and reaches related sources for personal and professional development.
understands the importance of whole-of-life learning.
uses oral and written communication skills effectively to performs his/her profession in private/public sector well.
combines persuasion and communication skills to build credible image about any product, service, idea and/or institution in the mind of public.
develops the ability to think creatively.
extends competency about quality culture, social and cultural values, social responsibilities.
develops various strategies and tactics to build up the bridge between company and its publics as PR specialist.
understand advertising campaigns and process.
discovers traditional and digital/new media and develops effective relations.

Weekly Course Subjects

1	Introduction
2	The concept and functions of mass communication
3	The elements and process of mass communication, persuasion in the mass communication
4	Historical development of communication studies and different approches for mass Communication; Main stream theories/models: Linear Approaches - Propaganda/hypodermic effect/magic bullet theories, Lasswell's Theory, Theory of Information
5	Mainstream theories/models: Psychological and sociological Approaches - Two step flow of model, agenda setting theory, spiral of slience theory, gatekeeping theory
6	A movie analysis
7	Mainstream theories/models: Theory of Media Dependency, Uses and Gratifications, Cultivation Theory, Diffusion of Innovations
8	McLuhan and Technological Determinism
9	Midterm
10	Mass communication, public opinion and society
11	New media and information society
12	Critical Approaches: Popular culture and advertising, consciousness industry, social gender, consumer society and media
13	Critical Approaches: Culture Industry, Hyperreality, Production of the news, digital activism
14	Case studies

Resources

1- Kitle İletişim Kuramları, Levent Yaylagül , Dipnot, 2010
2- İletişim Araştırma ve Kuramları, Şermin Tekinalp
3-İletişim Çalışmalarına Giriş, John Fiske Bilim ve Sanat, Ankara, 2003
4-Medya Kültürleri Nick Stevenson, Ütopya, 2006
5-Medya Analizlerine Giriş, Graeme Burton, Kasım 1995.
6-Kitle İletişim Modelleri, Dennis McQuail-Sven Windahl, İmge Kitabevi, 1997

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Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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